You don’t have to be called Charlie to win Cadbury’s joynormous surprise!

We were tasked with helping Cadbury surprise some of its biggest winners in their Joynormous on-pack promotion.

Our brief involved creating an animated logo sting together with a bespoke film presented to each winner of the top prize worth up to £10,000.

Then we travelled across the breath of the UK to film their reactions, culminating in a film highlighting all of the activities for the campaign across multiple platform including TV, digital and experiential.